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As we walked into the studio, James Archer of Forty asked us to talk about the topic of “How do you deal with clients who want guaranteed results?” Many of our friends and listeners are services firms, so often clients are looking to know that the money they spend will get some specific result. Dave and I both say that there’s no way to guarantee results, for different reasons. Dave says you’re better off managing expectations, while I state that there are too many variables outside of our control. Listen in as we discuss the slippery slope problem and explore the issue of guarantees.
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