The question of the day is, “What makes a good sales process?”. How important is having a process when it comes to sales, and what are the key things? I argue that a repeatable process is the most important thing to have in sales, but that each person must find their own magic. Dave agrees with his usual argument against structure, then we dive into how to build a process. My method – work backwards from the goal and gather data on everything.
Homework! Map out your process and send it to email@example.com so we can compare and contrast!