One of the skills a good salesman should be able to demonstrate is the ability to “read a room” – to know what’s going on and who is there. We take a deep dive into the concepts of situational awareness for a room of 4 people to 400 people. How do you find the decision maker, the controller, the roadblockers, or other types of people you’ll want to deal with during a meeting or event. Where do you find the right people in a big room, and what do you look for? How does the group dynamic shake out?
How do you work the room?