An article that was put in front of us by our wonderful podcast producer and also a fan of the show, brought up the existence of sexism in sales, not just between salespeople but amongst customers. We discuss the pains that can arise from mismanaging the initial impressions because you don’t treat everyone in the room with the right level of respect. How do you identify the decision maker properly, and how should you treat the rest of the people around the table? Other topics include conversation style, being yourself, and professionalism.
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